BODA’S STORY

BODA is not your average hair business. Operating since 2016, Owner Martha Kourtidou was driven by a need to make women everywhere feel empowered and beautiful, starting with a woman’s crown – her hair. Today, she has built a value system centred on happiness, team, growth and gratitude through BODA’s various products and services. Martha and her team of BODA Babes are committed to creating endless opportunities for women, with plans to expand the company’s operations that have a strong emphasis on culture and community. If you see the BODA name popping up globally over the next 3 years, don’t be surprised. BODA is set for world domination.

MEET THE OWNER

Martha Kourtidou

Chief BODA Babe & Owner

Martha boasts 12 years in the industry, with humble beginnings as an intern at a hair salon in Melbourne’s bayside area. Although they weren’t hiring, Martha was persistent in gaining experience in this field and so, worked for free in order to learn all the tricks of the trade. In a few short years, her work ethic and newfound confidence saw her approach another hair brand in Richmond, where Martha put forth suggestions via a PowerPoint presentation on how she could best grow their business.

This fresh perspective and passion to fill gaps in the hair salon experience led the Owner and Martha to form MALI Hair Spa together, which is where Martha’s business expertise really flourished. After 4 years as a part-salon Owner, Martha left MALI in order to branch out on her own, and eventually bought BODA Haircutters in 2016, which she rebranded to BODA Hair Boutique.

@martha.boda.ceo

BODA VISION

To build the world’s happiest line of hair salons.

BODA MISSION

Bring inspiration, innovation and joy to every client experience, create an elite culture of BODA Babes and develop a lifestyle of leadership.